Self-medication Self-medication is an individual behavior that refers to the consumption of a pharmaceutical agent in violation of relevant guidelines in order to influence health status Self-medication is a rampant and global phenomenon. It is a controversial behavior that can has some benefits but might also lead to serious adverse impact. The final outcome of such a practice depends upon the manner in which it is carried out. As of now, there is a considerable ambiguity surrounding this practice. On the positive side, self-medication is known to offer an alternative to the problems of inadequate access to healthcare whereas on the other side, it is fraught with the risks of inducing toxicity and dependence. This article touches upon the reasons, consequences, and measures to how the best it can be put to a beneficial use.